The Content Inspiration and Creation Rules



The Content Inspiration and Creation Rules

This content from: Duct Tape Marketing

Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Ann HandleyCC ChapmanThe need to produce lots of educational content is a given these days – I’ve written about both how to find inspiration and how to create a systematic approach to content generation in recent posts.

I think, perhaps, most people get this idea so the focus is turning squarely on practical ways to get this done. For this week’s episode of the Duct Tape Marketing Podcast I visit with Marketing Profs Chief Content Officer, Ann Handley and Internet Marketing Expert and Founder of Digital Dads, C.C. Chapman about their new book Content Rules.

The title of the book has an obvious double meaning – as in these are the rules and dude, content ruuuules (think Wayne and Garth) – and it’s one of the first books that really does lay out the path for how, when and why to produce content that will help you achieve your marketing objectives in this information crazed world we find ourselves living.

And since this is a book and podcast about content I thought I would share a list of other content about the book:

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