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Archive for September, 2014


Using Visual Content to Increase Blog Engagement

This is a guest contribution from Tom More of Slidely.com.  Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infographics, photos, and slideshows a perfect companion to blog posts. People absorb information quicker and more […]

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Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good […]

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B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how […]

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Former Google Employees Launch Adult Entertainment Search Engine

A handful of former Google employees have created search engine Boodigo, which helps users find pornography on the Internet.

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7 Powerful Tips for a Winning Twitter Sales Strategy

This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But are you getting any real value from the time you spend on […]

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Improved Targeting Available for Bing

As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user.

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31 Predictions on the Future of B2B Marketing

Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our […]

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It’s been 2 Years Since I’ve Seen A Blog Training Program This Good

It has been almost two years since I’ve found training for bloggers that I’ve considered good enough to promote as an affiliate. I’m very fussy with who and what I promote (because there is so much hype and dubious practice in this space) but today have a recommendation for an authentic and valuable program that […]

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How to Get Executive Buy-In for Your B2B Influencer Marketing Program

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond things like asking bloggers to vouch for their products on Twitter in return for a free sample. Professionals with clout are engaged in active digital […]

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Google AdWords Offers Ad Creative at Scale for PPC

Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for “thousands, or even millions of products” with a new feature called “ad customizers.”

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