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Archive for June, 2014


Videos Dominate Universal Search Results 65% of the Time [Study]

Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.

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How to Build a Blog that Has Lasting Impact Upon Its Readers

If you want to have a blog that makes a difference in the lives of those who read it, I would highly recommend getting clarity around these three simple (yet powerful) questions: Who are your readers? What do they need? How will they change as a result of reading your blog? Mid-last year I wrote […]

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4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson

Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley’s book on creating a culture around their brand or products that speaks to current and potential customers.

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Why Bloggers Need to Do More Than Just Trademark Their Blog Name

This is a guest contribution from trademark attorney Xavier Morales. Should you trademark your blog name? While the answer will vary from blogger to blogger, in general, modern bloggers will benefit from trademark registration. At the start, blogs were something of a personal communication medium. But today, they’ve evolved into businesses and brands. In other […]

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Essential Q and A on the Value of Content Marketing

Content Marketing Sage or Ice Giant? In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did an interview with me to surface some essential advice about improving content marketing. Since the interview was published in Dutch, I’m posting portions here for our readers looking for a useful perspective on content marketing. It […]

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5 Development Tricks Self-Sufficient Marketers Should Master

While there are some jobs better left to programmers, coders, and quality assurance specialists, there’s room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker.

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How To Double Your Revenue By Giving Your Work Away For Free

Image via Flickr user FutUndBeidl This is a guest contribution from author Tom Morkes. I know what you’re thinking: what’s the catch? If you’re like me, you’ve read dozens (okay, thousands) of blog headlines that pique your interest, only to find out the headline comes with an asterisk: Quandruple Your Opt-in Rate!* *you just need […]

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Disruption in Digital Marketing and Communications – Insights from 19 Major B2C and B2B Brands

I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master’s Degree students and faculty at West Virginia University. It was an impressive conference because of the passionate and talented faculty presenting but especially the students – most of whom work full time jobs as they earn their Master’s […]

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Looking to Outsource Your Design Needs? You Need to Read This

This is a guest contribution from our very own Shayne Tilley. Late last year Darren looked at some of the DIY image and graphics tools we use here on ProBlogger — many of which I frequent daily. However with design, whilst I can resize and format an image and cover some the basics, the idea of […]

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Get Your Tickets to the ProBlogger Academy in Portland Oregon: Thursday 10 July

I’m really excited today to announce that alongside Chris Garrett (who co-authored the ProBlogger hard cover book and who now works as the Chief Digital Officer at CopyBlogger) I’ll be running a ProBlogger day of training in Portland Oregon on Thursday 10 July. The day will be called the ProBlogger Academy and it’s being run […]

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