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Archive for May, 2014


Easy Landing Page Testing Using DoubleClick Search

Landing page testing should be near the top of your list of optimization techniques. Here’s how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.

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Top Tips from the SEO for Bloggers Webinar on ProBlogger.com

Recently over at ProBlogger.com, we held a webinar with Kristen Holden of MarketingPartners.com, and Jim Stewart from StewartMedia.biz. They covered: The top three tips every blogger should know about SEO How to rank well in searches How to tag images to boost SEO Keyword optimisation What to expect when you are a new blogger Strategies […]

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Integrate Social Media Marketing With All of Your Online Marketing Efforts

Integrating content across channels of discovery and engagement like social networks is an important part of optimizing for the customer experience. In fact, according to the 2014 Social Media Marketing Industry Report, 83% of marketers stated they have integrated their social media and traditional marketing activities. Social Media contributes to all aspects of the customer journey, […]

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The Ultimate Entrepreneur’s SEO Checklist for 2014

How can entrepreneurs survive and swim the SEO sharks? Here’s some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers.

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Creating a Virtual Community to Build a Better Blog

Image via Flickr user Steve.Garner32 This is a guest contribution from Sarah Loomes of licoriceandolives.com There are many online communities available for your readers to reach out to, on all manner of topics – so how can you fill a need that isn’t already being taken care of out there? I was stuck in a […]

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Online Marketing News – Fridays For Engagement, People Don’t Know Ads Are Ads, Tablets Everywhere

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] – Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on […]

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3 Advantages Public Relations Brings to Digital Marketing

Numerous journalists are jumping the newsroom ship to “brand storytelling” as content marketers and an increasing number of public relations firms are evolving as integrated marketing communications agencies. As more companies adopt content marketing and integrate their marketing activities across owned, earned, shared and paid media, there’s an opportunity for marketers to tap into the expertise of […]

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Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

A Google Doodle today features legendary actress Audrey Hepburn, who was born on this date 85 years ago. The British actress was best known for classic movies such as “Breakfast at Tiffany’s”, “My Fair Lady”, “Sabrina”, and “Roman Holiday”.

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Theme Week: How To Find New Readers and Create Community on Your Blog

If you’ve been around this year, you will have seen that we are running a themed week each month, focusing on a specific blogging topic. It is our aim that you will get a great deal of useful tips and info that will arm you with all the things you’ll need to stand out in […]

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Online Marketing News – Facebook Gets Anonymous, Schema Gives You A Boost, Bye Bye Google Search Terms

Guided Search: a new way to find what you’re looking for – Pinterest is introducing a new search feature that it claims has a leg up on the Bings, Googles, and Yahoos of the world. Pinterest Blog Say Goodbye to Paid Search Terms from Google – We’ve long worked to keep your searches on Google secure. We provided SSL […]

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