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Archive for April, 2014


Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to do and what not to do. There’s nothing static about best practices on social networks […]

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Nuances of Spanish Language Search Marketing

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.

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Want to Market Better? Think Like a Consumer

Image via Newton Free Library on Flickr This is a guest contribution from Moazzam Kamran. Consumer centricity is a hot topic in marketing circles. Organizations across the globe are trying to “get in touch” with the consumer through multiple methodologies. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and […]

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A Knowledge Gap Analysis Will Tell You What Web Analytics Can’t

Too much emphasis is placed on web analytics to determine what changes to make to improve a website’s conversion rates. Here’s why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.

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How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place. Now it’s time to think about how to integrate an “Optimize and Socialize” approach into the overall online marketing program. Two key considerations for implementing a scalable “Optimize and Socialize” content marketing approach involve where SEO and social […]

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5 Ways You Can Avoid FOMO When Developing a Website

Nothing can compare to launching a new website. There’s a lot to get done and all the checklists in the world probably won’t prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.

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5 Steps to Content Marketing Awesome – You Can Do This!

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are […]

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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here’s how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.

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How to Convince Someone to Be Interviewed on Your Blog

This question was submitted recently via the ProBlogger Facebook page. How do I get an established blogger like yourself to do an interview with me? or How can I get an established blogger like yourself to do a guest post for me on my blog? – from Sandra Tillman Good questions. I think you’re much […]

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Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more […]

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