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Archive for February, 2014


Online Marketing News: Facebook Email is Dead, G+ Analytics Live, Best Brand Vines, Pizza Tweets

B2B Content Marketing Success on the Rise for Small Businesses – Content Marketing Institute’s newest B2B content marketing research report confirms that small businesses are doing many things well when it comes to content marketing. Download the report here. Gmail Adding Prominent ‘Unsubscribe’ Option to Marketing Emails – Starting last week, a new, clearly marked […]

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Content Marketing Put a Man on the Moon, What Can it Do For You?

NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here’s what you can learn from marketing the moon.

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How to Blog Effectively When You’re Feeling Overwhelmed

This post is from ProBlogger Managing Editor Stacey Roberts. Blogging is a voracious beast, and there is literally always something you could be doing to improve your traffic, find new readers, interact with other bloggers, and make some cash. The more you put in, the more you get out – but how do you cut […]

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3 Steps to Identify Blog Topics that are Relevant to Your Audience

Posted by Aleyda If you’re reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don’t know what to write about. Sometimes you get away by writing about breaking news or a trend in your field, […]

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Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday

Posted by randfish There are some great arguments to be made on both sides of the question of whether links are losing value in Google’s algorithm. In some ways, it seems that they are — and in some, they’re more valuable than ever. In today’s Whiteboard Friday, Rand explores both sides of the argument, offering […]

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Matt Cutts: Submit Scraper Sites That Outrank You on Google

If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on.

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6 Upcoming Marketing and PR Events to Learn About Influencer, Social and Content Marketing

I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.” Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York […]

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Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW

Posted by jennita Let’s be real here, measuring your social efforts is a pain in the butt. I mean, there are tons of metrics to track, and data to look at, but actually knowing if you’re making an impact to the organization, that’s a bit trickier. Right? It’s simple to track followers and see which […]

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Google Tests Restaurant Menus in “Card” Results

The recent discovery that Google is testing restaurant menus in its “card” results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information.

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The Best Way to Suck at Marketing – Whiteboard Friday

Posted by randfish When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for loyalty, we need to change that approach. In today’s Whiteboard Friday, Rand details the virtues of […]

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