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Archive for November, 2013


Matt Cutts: Use the Link Disavow Tool Even if Your Site Hasn’t Been Penalized

If you’ve identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This is a different stance on the disavow tool than Google has previously taken.

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Checkout Page Optimization: Just Follow the F.A.C.T.S.

Posted by Yoast Editor’s note: This post was co-authored by Joost de Valk and his brother Thijs de Valk. At Yoast, we’ve recently written about how we’ve drastically changed our checkout page. This process and our findings gave us the idea to do a best practice of sorts on checkout pages. As it is, a […]

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The Day I Almost Lost My Blogging Business By Having Too Many Eggs in the One Basket

It was 17 December 2004 and my dream was falling apart, right before my eyes. I had just celebrated the 2nd anniversary since I started to blog and I was on the tipping point of my part-time earnings becoming a full-time income. I’d quit my only other employment to devote 100% of my time to […]

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Content Marketing With Press Releases: Pros, Cons, Examples & Best Practices

When Matt Cutts, head of Google’s web spam team, announced that links in press releases have no value for SEO, it created a lot of discussion and debate in the SEM community. But, if you look at his comments in their entirety, you’ll notice that he also said press release sites do have value for press […]

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7 Tips & Tools to Craft a Killer Content Strategy that Leverages Influencers #SESCHI

Have you ever created content that sucks? Or worked really hard on something, and dedicated a ton of resources, only to have it under-perform or not get the social shares you wanted? You’re not alone. Despite the fact content marketing has becoming increasingly popular among B2B companies this year, only 44% of them have a […]

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Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry.

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The Truth About Visual Content Marketing Tactics: Infographics

It’s safe to say that Big Data is revolutionizing 21st century business. The big question for marketers, however, is how do you take the wealth of information at your disposal and effectively simplify and present it in an engaging and informative way? One answer is infographics. Defining what entails a good infographic is complex. For […]

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31 Top Marketers Agree: It’s Time to Rethink Your Content Marketing – Free 214 Page eBook from Linkdex

Post Sponsored by Linkdex Starting as a public relations firm with SEO skills in 2001, we’ve always had to create content for clients whether it was press releases, newsletters, case studies or graphics and diagrams for newsrooms and events. In 2008 we made a major shift to what I call “SEO Plus” and focused a […]

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Search News from the Future

Posted by Reinhart Citizens of Moz, I come to you at a most desperate hour. I’ve just returned from London, Distilled’s international headquarters, and I’ve been patiently awaiting this moment to share some potentially niche-shattering news with you all. I don’t quite know where to begin, so I’ll just say it: You see, the stories […]

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The ONE thing your written content needs. (And it’s not what you think!)

This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist. Bloggers hear a lot of advice about content marketing, email marketing, and social media marketing, but you may have noticed something new pop into the online landscape lately – visual marketing. So yes, even though you are a blogger and […]

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