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Archive for October, 2013


Google AdWords Bidding Strategies: The Complete Guide

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.

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Case Study: White-Hat Link Building in the Gambling Industry

Posted by sammiranda This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. During 2012, Google clamped down on poor link building tactics, eliminating […]

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One Activity You Should Do On Your Blog Every Day

What’s the one thing that you should do on your blog every day (or at least regularly)? “Create new content!” Good answer! Without regular new content your blog isn’t really a blog is it? Another Great Daily Exercise for Your Blog But other than creating new content – what else should you be paying attention […]

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How 5 Large Consumer and B2B Brands Are Using Vine

This post is from one of TopRank’s social media strategists, Emily Bacheller. As companies look for examples of using different social media platforms, I asked her to find examples of major brands using Vine. Here’s what she found: There’s been considerable debate in the marketing community as to whether or not Vine is a valuable […]

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Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on the Facebook Engineering page. The posts index alone houses over 700 TB of data, he said, and includes over 100 ranking factors f

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The Do’s and Don’ts of Conducting Interviews For Your Blog

This is a guest contribution by Kelly Gregorio. As an active blog owner, chances are you strive to produce content that is engaging, relevant and most important, fresh. Right? Switching up your content’s style and delivery can keep readers’ interest and may even make the experience of producing content more exciting. One way to engage your […]

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Customer Empathy Plus Brand Leadership FTW at Social Brand Forum

“Win More, Suck Less – How to Optimize Your Social, Search, & Content Marketing” That’s the title of a presentation I’ll be giving today in Coralville, Iowa at Social Brand Forum a conference run by Nick Westergaard. Other speakers include Jay Baer, Gini Dietrich, DJ Waldow, Marcus Sheridan, Laura Fitton and more. The cool thing about my […]

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YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well.

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Link Reclamation – Whiteboard Friday

Posted by RossHudgens The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. For a variety of reasons, some authorsâ??no matter how well meaning they areâ??don’t include that link with the mention. With the right tools and a little diplomacy, these are some […]

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How Posting a Humble ‘Selfie’ Grew Traffic, Shares and Comments on a New Blog

Two months ago my wife, Vanessa, started to blog. It is something she’s been planning for some time and with a little encouragement and some design help from Shayne, we set up at Style and Shenanigans. The blog is in its very early days and Vanessa is still finding her voice but I think she’s […]

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