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Archive for July, 2013


Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site’s search rankings.

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An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

Posted by StephanieChang To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients: A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear […]

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The 7 Angels of Blogging DOOM

This is a guest contribution from Rebekah Lambert, copywriter and owner of Unashamedly Creative. Blogging is super fun, right? You get to write your own stories, express opinions, share what you learn, explore ideas, encourage debate and create a wonderful world of content that attracts like minded people. However with all this joy inside the happy […]

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Online Marketing News Vacation Edition: Icky Gmail Ads, Twitter Oops!, LinkedIn Bandwagon, Google Dominates the Web

I’m on vacation this week, so today’s news post is light and fresh for your reading pleasure.  Enjoy! From the Social@Ogilvy Slideshare post: Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing. Research suggests that up to 80% of […]

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Limited Edition Link Building Strategy

Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren’t very lucrative to sell, its relevance to your normal products gets you the right external links. Here’s how it works.

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Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus would be an area of social media to increase marketing and advertising efforts.

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Competitive Link Analysis: Link Intersect in Excel

Posted by mihai.aperghis This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Without a doubt, one of the main steps in creating an […]

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13 Tools and Services I Use Every Day to Build a Profitable Blogging Business

Yesterday, during our Q&A webinar, we received a lot of questions about the tools and services we recommend for different aspects of blogging. While we touched on a few, there are quite a few more that I wanted to touch on. Not all are strictly ‘blogging tools’ but all are things we regularly use as […]

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Does SEO Still Matter?

We’ve all heard “SEO is Dead” from alarmists, the uninformed, and in countless link bait articles (irony?). But is there any truth to it? While Search Engine Optimization may look completely different than it did even a year ago, I firmly believe that SEO is not only alive, but thriving. Here’s why: Some of SEO […]

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SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it’s time to call in an SEO professional.

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