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Archive for June, 2013


The Evolution of Search

Posted by dannysullivan Knowing where we’re going often means knowing where we’ve come from. The history of search engines is a short one, but one of constant change. In today’s Whiteboard Friday, Danny Sullivan takes a look at how search has evolved into the complicated engine it’s become, and what that means for its neon-lit, […]

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3 Ways to Get More Subscribers for Your Blog

“I have hundreds of readers coming to my blog every day – but nobody ever subscribes to my newsletter. Help!?!” This request came in via email today and I thought I’d share my reply with the 3 suggestions I offered. —– Thanks for the question – I suspect you’re not alone with this problem. While […]

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Content Marketing Tactics from the Trenches: A How-To Extravaganza

Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?

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What If We Put As Much Effort into Writing Blog Posts as Public Speaking?

In just under 2 weeks I’ll be standing on this stage at the beautiful Arlene Schnitzer Concert Hall in Portland, giving a keynote at World Domination Summit in front of just under 3000 people. It is an incredible honour to be invited to speak at this event and I’m very grateful to Chris for the […]

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The Power of Influence in Content Marketing

With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target audience. At the same time, information overload drives consumers to filter their choices to those few who are most trusted, credible and meaningful. Becoming known as “the best answer” for your domain […]

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Social Media: What’s it Good For?

Does social media drive sales? I’ve been asked this question quite a few times lately from business owners trying to get their head around how to use social media in their online marketing mix. Many of them tell me that they don’t see a direct return on investment from their use of Twitter, Facebook and […]

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Online Marketing News: Facebook Exposed, Google Mine, Twitter Geo, Vine Boom!, Organic Spanks Paid

The CMO Council and NetLine have conducted a study (Better Lead Yield in the Content Marketing Field) that reports 87% of B2B buyers saying online content has a moderate or major impact on vendor selection. The most trusted BtoB content comes from professional associations, not vendors. The most trusted and valued types of content include: […]

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Using The New Adwords Keyword Planner For Local SEO Keyword Research

Posted by Casey_Meraz This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Let’s face it. Local keywords research has never been that easy […]

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Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks

Can you believe that it’s almost the middle of 2013 already? If you’re anything like me you started out this year with big dreams and intentions to deliver on some signficant goals with your blog. However along the way to reaching ones goals often comes a lot of distractions and challenges to get you off […]

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Online Marketing News: Instagram Video, Google Mobile Bacon, Ads Hit $486B, Facebook Million, Tweet is Official

Instagram’s new video service isn’t so instant As many tech industry news sites predicted, Facebook-owned Instagram launched it’s video service this week. However as CNET reports, it’s a bit of an apples to oranges comparison with the popular Vine, owned by Twitter. Instagram video offers 15 seconds, filters and no looping or touch manipulation. Vine offers […]

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