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Archive for April, 2013


Why SEO Is Like An RTS Game (and why you should care)

Posted by Jayson DeMers This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As a fan of video games, I often compare real-life […]

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Killer PPC Testing Using an Ad Testing Matrix

The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.

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Are You Making These 5 Basic SEO Mistakes?

Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google’s Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.

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Check out the New Ghost Blogging Platform Kickstarter: Funded in under 12 Hours!

6 months ago I came across a concept article written about by John O’Nolan (web designer and former deputy head of the WordPress User Interface group) that grabbed my attention (and the attention of many others). In the article John dreamed of a new blogging platform – Ghost. In the article John spoke about the […]

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.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links.

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Do Advertorials & Native Advertising Fit In Your Content Marketing Strategy?

Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit?  To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic. Adam Stetzer of HubShout, in his recent investigation into the […]

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Do You Know These Time Saving Blogging Tips?

Over the last few days we’ve been tackling the problem of ‘not enough time to blog’ that many bloggers struggle with. I started by sharing 7 tips for busy bloggers on how to find time to blog and then had 14 of my blogging friends share a little about their blogging routines. When I asked […]

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How to Solve the Sexism in SEO ‘Problem’: Stop Complaining & Take Action

There’s been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It’s time to stop complaining and do something to change it.

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Competitor Research In An Inbound Marketing World

Posted by dohertyjf We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that […]

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Warning: Don’t Accept Guest Posts Until You’ve Done these 5 Steps

This is a guest contribution by Sandra Miller. Guest blog post can add a lot of value to your blog. Guest posts not only give you a break from writing, they show you are connected and that you respect other experts’ opinions and different perspectives. Guest posts can demonstrate how much you value quality information your […]

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