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Archive for March, 2013


Building the B2B Social Media Machine with Adriel Sanchez and Jasmine Sandler at #SESNY

Social media marketing for B2B brands requires creativity, scalability and buy-in across the organization. Just after the Tuesday morning keynote at SES New York, Adriel Sanchez, Senior Director of Demand Generation at SAP and Jasmine Sandler, CEO at Agent-cy, shared with attendees a framework for building a B2B social media machine in their session led by TopRank Online […]

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The 5 Stages of Building a Culture of Community on a Blog [Case Study]

Yesterday we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School. Build a CULTURE of Community – Not Just Engagement Let me start […]

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Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.

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5 Steps to Facebook Advertising – Whiteboard Friday

Posted by LaurenV Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to start the campaigns that will best support your goals and objectives? In today's Whiteboard Friday, Lauren Vacarello outlines the different ad types on Facebook and walks us through […]

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Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go

The afternoon of Day One at SES New York featured a high-level mobile marketing panel  hosted byDana Todd, SVP of Global Marketing at Performics.  Michael Bayle, Senior VP and General Manager at ESPN Mobile, Eric Litman, Chairman & CEO at Medialets and Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google shared the […]

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Group Writing Project: Write a ‘Discussion’ Post

Over the last week here on ProBlogger we’ve been digging deeper into the topic of ‘building community’ on a blog. See the series at: 9 Benefits [and 3 Costs] Of Building Community On Your Blog The 5 Stages of Building a Culture of Community on a Blog [A Case Study] 7 Strategies for Growing Community […]

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Selling SEO to the C-Suite

Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in.

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Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video

Digital Now Accounts for 57% of Daily Media Consumption Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital. People are turning to online channels […]

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A to Z Tips for Improved B2B Digital Marketing ROI #SESNY

In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value […]

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Creative SEO Tip: Newsjacking

Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage.

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