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Archive for February, 2013


Social Media Night Out: 8 Tips To Get You Through The Evening

After a long and stressful week at the office it’s time to kick back, relax, and make the most of your weekend.  The easy option might be to stay in, order take-out, or watch Golden Girls reruns.  However, you might also be ready to blow off some steam.  Let’s face it, as attractive as a […]

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The State of the Blog Sales Market: Interview with Andrew Knibbe of Flippa

As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. And as we’ve already seen this week, in many cases, bloggers are happy to sell. While blogs are often bought and sold privately, to get a reliable overview of […]

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How to Identify an Online Community for Your Business

Posted by Mackenzie Fogelson If you own a business and are just getting started with social media, have a presence but not quite sure how to grow it, or are working on behalf of a client in this situation, you’re probably wondering how other businesses got here: Or here: From a starting point like this: […]

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How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook Page to appear in Nearby local business searches and convert more searchers to visitors.

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3 Ways to Measure Link Building ROI

Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools.

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The Beginner’s Guide to Outsourcing Video Content Production

This guest post is by Leslie Anglesey of EssayTigers. Does it make sense for blog owners to include video in their posts? It sure does! Your posts should include all types of interesting content to engage and entertain readers, and this can definitely include videos. But rather than trying to do all of the work yourself, […]

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How to Make Love Stay: 6 Ways B2B Marketing Analytics is Like A Relationship

Valentines Day is a holiday that some people look forward to, while others dread it’s very existence.  Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships, business relationships take effort. What are you doing this year to ensure you’re spending time with someone special and keeping your conversion […]

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Meaningful SEO Metrics

Posted by willcritchlow This is a post of two halves. The first half runs through my thoughts on what makes for good metrics, while the second half focuses on a specific process for building appropriate reporting metrics for your individual situation. Now, I’m a very numbers-driven person. I studied math(s) and once thought I was going […]

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Is Finding Your Business Blog a Mystery? 3 Tips for Blog Promotion & Findability

With millions of blogs and other social content to compete against, the challenge of standing out can seem overwhelming for business and personal bloggers alike. But it doesn’t have to be a mystery for customers to find your corporate blog. If you have interesting and useful things to say, there is an audience seeking that […]

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Google Once Again Claims 67% Search Market Share

It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search market.

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