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Archive for September, 2012


Yahoo Shareholders to Get $3.65 Billion as Alibaba Completes $7.6 Billion Buyback

Alibaba closed the repurchase of half of Yahoo’s interest in their business this week, in a deal worth $7.6 billion. Yahoo CEO Marissa Mayer announced a $3.65 billion payout for investors, with the remainder to be used for future growth.

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Kodak’s Social Media Success—and What Bloggers Can Learn From It

This guest post is by Ricky of www.wickedleo.com. With an active Facebook page, three corporate blogs, a couple of Twitter accounts, a YouTube channel, a Flickr profile and more, Kodak seems to be smiling pretty much all over the social media arena. And no, it’s not just for the sake of social media presence alone. Kodak […]

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Rock Your SEO with Structured Social Sharing – #MozCon Presentation

Posted by Dana Lookadoo During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) – 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as […]

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Book Review & Interview: The Book of Business Awesome & UnAwesome – Scott Stratten

If you’ve ever seen Scott Stratten (@unmarketing) speak you know that he offers a great mix of information, anecdotes, and comedy.  When I picked up his new book “The Book of Business Awesome & UnAwesome” I was pleased to see that these traits carried over into his writing as well. Scott’s new book is very […]

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Using Followerwonk to Grow Your Twitter Account – Whiteboard Friday

Posted by randfish Building and analyzing social accounts is a must for SEOs. In this week's Whiteboard Friday, Rand discusses the newest free product for SEOmoz PRO members: Followerwonk! This splendid tool is a great way for SEOs to manage their social accounts through linkbuilding, outreach, adding value to campaigns, growing a social media presence, […]

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Secrets of Content Marketing World: Agent Curt Porritt, MasterControl

When in the field, Content Marketing Secret Agents can spend weeks or months on a particular project.  Move too quickly and mistakes can be made, ruining an entire campaign. Or a premature withdrawal from an operation can compromise the full benefit of the effort. That’s why patience is a virtue with content marketing operations. Experience tells us […]

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Tips for Filming Whiteboard Presentations

Posted by Nick Sayers Whiteboard presentations are a great way to easily communicate advanced ideas and engage your audience. Sure kid, but what isn’t so great is lighting for whiteboard presentations. No bulls-eyeing womp rats here. In fact, sometimes filming a presentation on a whiteboard can be like listening to a self-entitled princess micromanaging your […]

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How a Collaborative Critique Changed My Brand … and My Future #QLDBLOG

This guest post is by Kara Williams of The Vacation Gals. When I found out I’d been chosen as one of the ten Queensland Blogger Correspondents, I was as excited to scuba dive in the Great Barrier Reef as I was to get some hands-on blogger training from the ProBlogger himself, Darren Rowse. I’d read […]

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Ten Painless Tactics To Earn Attention On Twitter – Whiteboard Friday

Posted by evolvingSEO Twitter is similar to passing signs at full speed on the highway. How do you get your signs (tweets) noticed and read? How can your profile stand out from the rest? For many, Twitter can be a fun and exciting, yet illusive and challenging social media platform. This Whiteboard Friday (to be […]

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