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Archive for August, 2012


Facebook – A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

With a good idea and a killer engagement strategy, you absolutely can rely solely on Facebook to generate new and repeat business. Here’s how one company did it, plus five tips to help you create a lasting relationship with your own customers.

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Google Allows Saved Search Settings Across Computers & Browsers

Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save their preferences for use across multiple computers and browsers. Learn how to set it up.

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Unconfidence: The Essential Ingredient to Crazy Stupid Success

This guest post is by Steve of Thecodeofextraordinarychange.com Confidence is over-rated. At least, it’s over-rated in the homogenized, misused, self-help industry clap-trap kinds of ways. In today’s world it’s both easy and tempting to start putting a confident veneer over things, because it seems as though the world expects that.  In relationships, friendships, career, blogging and business, […]

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How to Succeed in the Video Game Blog Niche

This guest post is by David Edwards of A Sitting Duck. A screenshot from my game, Candy This year was a land mark year for A Sitting Duck. What started as a blog and creative community has evolved into a limited company that is on track to publish a multi-platform game very soon. As John mentioned […]

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Big Data: What Marketers Need to Know – #SESSF Bryan Eisenberg

Big data is definitely a buzz word within the industry right now, but as I headed to Bryan Eisenberg’s (@thegrok) session at SES San Francisco, I wondered how the average company would be able to leverage the complexity of big data in a way that is meaningful and profitable. Target made headlines last year when […]

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Non-Content Based Link Opportunities Are Often Missed

What do you do when you can’t create endless amounts of “great content” in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world.

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How Optimizing My Ugly Google+ Pic Increased Free Traffic 35%

Posted by Cyrus Shepard The following topic was presented at MozCon 2012. Over the years, SEOs have employed many techniques to control how their site appears in search results. These included: Writing compelling Title Tags 65-75 characters long Descriptive Meta Descriptions Use of NOODP and NOYDIR meta tags Keyword rich URLs By controlling how our […]

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Learnings from My Pinterest Experiment

Over the last couple of days I’ve begun to play with Pinterest again. It’s been ages since I first set up an account but when I did I didn’t really really click with it. Interestingly, despite not being active on it, I seemed to gather followers til it got to 1000. I also saw some decent […]

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7 Things You Need to Know About Analytics: Thom Craver and Garry Przyklenk – #SESSF

Taking a deep dive into analytics with Thom Craver (@thomcraver) and Garry Przyklenk (@gprzyklenk) at SES San Francisco was the perfect way to kick off the Dicovery Channel’s Shark Week. This team of knowledgeable online experts did not disappoint, and as promised, plunged headfirst into analytics and how to make them work for your organization.  […]

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New York Times to Sell About.com: Google to Blame?

The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So why has the New York Times chosen now to sell? The answer to that has to be the changes to Google’s search algorithms.

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