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Archive for July, 2012


An In-depth Analysis of Authorship, Google+ and Snippets

Posted by Andrea Pernici This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Read…but learn by doing! I am currently receiving more inquiries […]

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Stop Being a Lazy Guest Blogger in 3 Steps

This guest post is by Kelsey Meyer of Digital Talent Agents. You’ve finally made it big! The Washington Post or SocialTimes has picked up your well-crafted, thought-provoking article, and you see your name in shining lights (or at least in the author byline). Is your job done? No way. Now is the time for you […]

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9 Steps towards Optimized Content Marketing Nirvana #sesto

Search Engine Optimization has been around for at least 15 years and has undergone many changes as search technologies and consumer behaviors evolve. At the same time, Content Marketing has captured the attention of companies and consultants in many industries as one of the latest areas of focus for better digital marketing performance. As a practitioner of […]

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Using Custom Alerts in Google Analytics

Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – such as traffic drops, sales goals, or high sales days. Here’s how to set up custom alerts.

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How Much Communication is Too Much? 3 Ways to Communicate More Effectively With Your Customers

Over the past few weeks my unread messages in my email account have been piling up.  Between the hourly pleas for my help in fundraising for the upcoming election to the endless newsletters from companies that want my business, there is simply no time to read all of this information.  Even worse, I am intentionally […]

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Quora: the Quality Solution to Blogger’s Block

This guest post is by Jeremy Brown of Varoonix. Have you been using Quora as a tool to power your blogging efforts? No? You’re missing a boatload of content ideas. In this post, we’ll discuss why you need to be using Quora as a blogger, and look at an example that shows the usefulness of […]

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#MozCon 2012 Community Speakers

Posted by Erica McGillivray After much excitement and 150 entries for community speakers at MozCon, I'm happy to announce that we've chosen four amazing people to speak at MozCon 2012! Darren Shaw from White Spark speaking about local optimization Fabio Ricotta from Mestre SEO speaking about SEO for e-commerce Jeff McRitchie from MyBinding speaking about creating professional […]

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Road to MozCon: The State of SEO in 2012

Posted by gfiorelli1 The new edition of MozCon is getting closer. It will be three days of pure immersion into everything new in SEO, Social Media, Content Marketing, and CRO and a wonderful occasion of networking, meeting online friends IRL, and, maybe, giving your professional life a twist. Twenty-eight speakers, an EMCEE, and Roger MozBot are […]

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3 Tactics for Demographic Targeting on the Google Display Network

Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts.

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How to Create Contests that Increase Engagement

This guest post is by Jeremy Statton of JeremyStatton.com. Contests are an effective way to increase activity. Most websites run one of some type. If you haven’t, you should. Nothing attracts a crowd like the possibility of winning something for free. But the standard contest that provides a free “prize” for those who enter may not […]

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