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Archive for June, 2012


Tips and Techniques for Selling Training on Your Blog

Training and electronic courses are common product offerings for bloggers, and as the range of tools and services available to help us create and market engaging courses has grown, so has the competition in this space. Jules Clancy talked earlier today about offering classes and training as a blog business model. Still wondering why you’d […]

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Online Marketing News: Content Marketing for B2B, Engage Your Audience, Twitter Bot Seems Human, Facebook Knows What’s Best, Watch The Sarcasm

Content Marketing in B2B exploreB2B recently partnered with Content Marketing Institute and MarketingProfs to creat this infographic which covers elements of why, what, where, and how of B2B Content Marketing that are necessary to execute on a successful campaign. Featured TopRank Team Story Shawna Kenyon – How to Build – and Keep – an Engaged […]

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GeekBeat.TV Interview: Optimizing the Customer to Content Connection

At BlogWorld New Media Expo in New York, John P. and Cali Lewis had me on their GeekBeat.tv show where we talked about a mix of digital marketing topics including “walk the talk” marketing consulting, the power of word of mouth, the value of influence, common marketing challenges for companies, ROI vs. the promise of […]

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How Bad Ads Can Improve Your Performance

They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick you know, it might be time to push the limits of your advertising guidelines to stand out.

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The Guide to Developing a Content Strategy for "Boring" Industries

Posted by Stephanie Chang There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO – from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. As the SEO industry slowly moves away from manual linkbuilding and adapts a […]

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Book Review: Marketing In the Round

Not long ago we published the post 5 Ways Blogging Supports a Multichannel Marketing Strategy by Geoff Livingston. Geoff’s one of the authors of Marketing in the Round, How to Develop an Integrated Marketing Campaign in the Digital Era. Written with Gini Dietrich, Marketing in the Round is a marketing strategy book, designed primarily for […]

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Online Marketing News: How Are We Influenced? Reddit Cracks Down, 11 Surprising Social Stats, Google is SO Hot Right Now

How Are We Influenced? This recent infographic from CrowdTap focuses on that very subject.  Beginning with the history of influence we are taken on a journey which includes: How content spreads Where influence comes from Peer Recommendations Why Reddit is Cracking Down on Your Favorite Sites Reddit claims that many popular news sites are guilty […]

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Getting the Maximum Number of Links From Your Infographic

Posted by Designbysoap Ltd This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As the head of content creation and SEO over at […]

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Top Marketing & Public Relations Blogs Are Influential, But Are They Optimized?

Cision recently published a list of top PR & Marketing blogs which is timely, because having worked in both worlds for 11 years plus, I’ve seen the convergence accelerated by shifts in technology and consumer behaviors. In the list, Cision published an influence score to sort the blogs (TopRank’s Online Marketing Blog is sandwiched at […]

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Tips For Humanizing Your Business from Jamie Notter & Maddie Grant

Our Online Marketing Agency has long been an advocate of taking a customer-centric approach to creating and optimizing content for customers.  It is only natural that companies should be taking that same approach with their employees. I had the pleasure of attending a session at BlogWorld New York which featured authors Jamie Notter (@jamienotter) and Maddie […]

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