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Archive for May, 2012


Google+ Local to Replace Places as Google Makes a Play for More Mobile Ad Dollars

Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part of their plan to continue dominating the paid search advertising market through increased mobile ad revenue.

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May Mozscape Index Update:164 Billion URLs

Posted by randfish It's that time once again! Mozscape's latest index update is live as of today (and new data is in OSE, the mozBar and PRO by tomorrow). This new index is our largest yet, at 164 Billion URLs, however that comes with a few caveats. The major one is that we've got a smaller-than-normal […]

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Boost Conversions Step 2: Revisit Your Conversion Funnel

In this, the second part of our short series on boosting conversions on your blog, it’s time to look at your conversion funnel. Yesterday, the Blog Tyrant showed us how to review our offer of a paid or free product or service. Through that analysis, you should be able to pull together some detailed and […]

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3 Ways Customer Optimization is a lot Like Fishing (and vice-versa)

Savvy internet marketers work hard to uncover and understand the common characteristics of their buying audiences, segmenting them into groups and even going so far as to develop personas. They do this for a very good reason, how can you optimize your content for an audience if you don’t know who they are or what […]

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What Blog Products Are You Working On?

At the start of this month, I began releasing details of this year’s ProBlogger Training Day. This is a big event for me and my team, and there’s a lot to organize. The Training Day won’t take place until October, but already we’ve spent months organizing speakers, booking venues, releasing earlybird tickets, and so on. […]

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Online Marketing News: Local Optimization Opportunity, Facebook Advertising Issues, Google Knowledge Graph Takes Over

The Local Web – The Single Largest Opportunity For National Brands This infographic by Balihoo shares the significance of marketing locally to your potential customers.  According to this infographic: 73% of online search activity is related to local content 82% of local Internet searches follow-up offline 23.6%  the percentage that digital media is expected to […]

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14 Proven Ways to Simplify Your Blogging and Get More Done

This guest post is by Nick Thacker of Livehacked.com. We’ve all had that feeling of impending doom: “My readers are expecting me to post tomorrow, but I haven’t even answered my emails, check my Analytics stats, or responded to the Twitter shout-outs. There’s just no way I can get it all done…” Or something like […]

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Bing Visual Search Vanishes Down Memory Hole

Have you seen Bing Visual Search lately? Probably not. The feature – introduced as the search equivalent of walking into a store and visually browsing products – has quietly vanished, along with the blog post announcing its arrival.

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Use Email to Post to Your WordPress.org Blog

This guest post is by Anurag Bansal of Techacker. Owners of WordPress.org blogs don’t get the flexibility to post by email through a WordPress service. It’s very surprising to see that such a popular platform doesn’t offer a native way of creating blog post by sending an email—especially since WordPress.com owners can update their blogs using […]

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5 Reasons Why Landing Pages Are a Must

Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types. Example of a personalized lead capture landing […]

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