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Archive for February, 2012


Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

Posted by KeriMorgret One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam […]

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Last Ditch Efforts to Halt New Google Privacy Policy

Even as users remain ignorantly blissful, last-ditch efforts continue to prevent Google’s new privacy policy from being implemented this Thursday, March 1. French regulators call the policy unlawful while privacy group EPIC continues its fight.

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Google+: Why User Counts & Low Engagement Don’t Matter

External estimations of Google+ adoption and engagement look pretty grim… if you’re expecting users to engage. In comparing Google+ to Facebook, we need to acknowledge that Google is setting a framework where engagement may not matter.

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Online Marketing Best Practices: Software & Technology Marketing

At TopRank Online Marketing, we work with clients in many different industries each facing a unique set of problems.  One of the industries we provide online consulting for regularly is software.  Be it network monitoring, healthcare system and hospital software, email marketing, project management, or B2C software, promoting technology solutions has been a part of […]

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How Google Makes Liars Out of the Good Guys in SEO

Posted by wilreynolds This past week I gave the keynote presentation at Searchfest in Portland and I hit on a few themes that seemed to resonate with the audience, and with Rand. So I wanted to share them here. It’s what I have been passionate about trumpeting for some time now. And it’s that the […]

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Create Crawlable, Link-Friendly AJAX Websites Using pushState()

Posted by RobOusbey Many people have an interest in building websites that take advantage of AJAX principles, while still being accessible to search engines. This is an important issue that I've written about before in a (now obsolete) post from 2010. The tactic I shared then has been superseded by new technologies, so it's time […]

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Top-of-mind Topics for Bloggers: Digging Deeper

Yesterday’s infographic covered a lot of topics, which I guess goes to show just how much we bloggers have on our minds! I thought I’d follow it up with links to more information on each of the topics it covered, so that anyone who’s feeling overwhelmed can access and work through these ideas at their […]

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Riding the Collective 140 to Overnight Success

Riding the Collective 140 to Overnight Success This content from: Duct Tape Marketing The other day someone once again swore to me that you couldn’t sell using Twitter – those 140 characters just aren’t enough to get your message across. The fact is I’ve sold tens of thousands of dollars worth of books, courses, consulting […]

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92 Ways to Get (and Maximize) Press Coverage

Posted by chriswinfield This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I love Ben Affleck's first scene in the movie "Boiler Room." […]

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How to Implement Video Microdata for Google & Schema.org

Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can start adding markup to your web pages.

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