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Archive for July, 2011


Understanding Blogging Arbitrage

This guest post is by Kevin Muldoon of WordPress Mods. As I used to run a few poker discussion forums and information websites, a large part of my income over the last several years has come from poker referral commissions. Commissions have dropped every month over the last few years, which is not a big […]

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I’m Feeling Lucky: The Confessions of Google Employee Number 59

Don’t wait until Christmas. Don’t wait for your birthday. Buy I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards today and read it in the next two weeks before you go to SES San Francisco 2011. W…

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Bing Announces Schema.org Workshop

Last month, search giants Bing, Google and Yahoo teamed up to announce shema.org, a collaborative attempting to set a new standard for data markup on Web pages. Based on a plethora of feedback, Microsoft recently announced a workshop to teach…

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Gmail Man Stages Email Intervention

Microsoft and Google seem to be battling it out over email. Cloud based email services to be exact. Earlier this week Google launched a campaign promoting Gmail, calling users to stage an ‘Email Intervention’, and “save your friends from outdated …

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Weekend Favs July Thirty

Weekend Favs July Thirty This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post […]

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As Google+ Controversy Rages, Linden Lab Launch Social Profiles

Two weeks ago, when I first wrote about the problems with Google+ and identity/pseudonymity, some people misunderstood. They believed that I was speaking about a virtual worlds issue (solely and specifically), and what’s more, a personal one, even…

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Creating Great Content for Today’s Social Web

This guest post is by Eric Enge of Stone Temple Consulting. Welcome to an increasingly social landscape on the Web.  Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to […]

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Optify, Raven Tools, BrightLocal, SortPrice & SEOmoz Update Tools

This month many companies that you may already be using, or a have heard about previously, updated their services or released new product offerings. As Search Engine Watch (SEW) provided last month, here is a brief roundup of the pick of the bunch…

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Google Plus Starting to Impact Search

Google Plus Starting to Impact Search This content from: Duct Tape Marketing The link between Google Plus and the impact it will have on search results is one that many people are watching closely. Google Plus is taking hold and Google’s search product is a big benefactor as millions of motivated folks are +1ing, sharing […]

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Paid, Earned, Owned & Shared Media – What’s Your Online Marketing Media Mix?

In the Content Marketing Trilogy of Discovery, Consumption and Sharing, there are a mix of media types online marketers employ to facilitate the connection between brand information and consumers / buyers across the customer lifecycle relationship. Those media types are often characterized as Paid, Earned, Owned and Shared media.  What do those media types mean […]

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