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Archive for January, 2011


The Power Of Volunteer Search Marketing

Posted by Keenan Steel This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This post is primarily a beginning guide to doing volunteer […]

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Our Greatest Referral Fear

Our Greatest Referral Fear This content from: Duct Tape Marketing One of the lessons I learned in writing The Referral Engine is that one of greatest reasons people don’t ask for referrals is fear. I often push back on this fear by asking if they’ve ever considered that asking for a deserved referral is actually […]

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Google Luring College Recruits With Swag And Pizza

Google is holding a recruiting drive at Carniege Mellon University and it seems just the idea of a chance to work at Google is no longer enough to fill a college hall with potential interns and aspiring employees. The Facebook info on the event reads “Want to know more about the new Google chrome book? […]

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Five Ways to Get Links From Fan Sites

Posted by RobOusbey Whatever your site’s topic, whether you are very niche or broad, B2C or B2B, a retailer or a publisher – there are likely to be independent fan sites that overlap with the subjects on your site. By fan site, I mean fan clubs, unofficial sites, etc – these types of sites are typically […]

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Use Google Reading Level to Improve Your Blog Message

This guest post is by Rhys Wynne of the Winwar Media Blog. Last month, Google launched its new Google Reading Level feature. What this does is algorithmically work out the reading level of the search results, to help users more easily decide which search results to click on. How is it worked out? Like everything […]

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5 Ways to Get More From Your Google Place Page

5 Ways to Get More From Your Google Place Page This content from: Duct Tape Marketing I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping. The undisputed […]

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Essential Mobile Marketing Resources

If you’ve read predictions about the future of Online Marketing over the past 3-4 years, you’ll undoubtedly find “mobile” mentioned in each one. For example: Mobile ecommerce is predicted to increase 65% annually through 2015. With smart phone sales to pass personal computers, the smart phone race between AT&T and Verizon iPhones, Droid powered phones and […]

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Quora Review: Too Confusing To Survive?

The question-and-answer space seems to be gathering some momentum despite Google’s recent address about “content farms” and the latest popular Q&A site within the search industry is Quora. Click to read the rest of this post…

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Interlinking Your Sites – Whiteboard Friday

Posted by caseyhen Hello mozzers!  Wow, my first post as a Moz staffer and it’s not even something I wrote or recorded, I promise the training wheels will come off soon.  This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do […]

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Understanding the Difference Between “Want” and “Want to Buy”

This guest post is by Ryan Barton of The Smart Marketing Blog. As I was sitting at a café over breakfast, the couple nearby flipped through their Sunday paper. As I tend to do, I eavesdropped on their conversation. “Will you look at that bedding? That’s wonderful!” “Oh my God, I’d die for those shoes.” […]

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