Comments for Internet and Social Media Marketing http://www.social-webnet.com social networking and internet marketing Mon, 18 Apr 2011 15:21:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on ad:tech SF – Social Media & The New Laws of Creativity with Brian Solis by Judy Shapiro http://www.social-webnet.com/?p=920&cpage=1#comment-1015 Judy Shapiro Mon, 18 Apr 2011 15:21:07 +0000 http://www.social-webnet.com/?p=920#comment-1015 The issue is that brands are tasked with creating this complicated user experience... Agency and media companies largely try to fit social tactics into a traditional campaign - with spotty results because it can't be sustained and social media is about sustained engagement. The basics have not changed 1 + 1 = many - but how it gets done is not so clear and very much tech dependent. That's why I "hate" the term social media :) Judy Shapiro The issue is that brands are tasked with creating this complicated user experience…

Agency and media companies largely try to fit social tactics into a traditional campaign – with spotty results because it can’t be sustained and social media is about sustained engagement.

The basics have not changed 1 + 1 = many – but how it gets done is not so clear and very much tech dependent.

That’s why I “hate” the term social media :)

Judy Shapiro

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